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With the new iPhone, Apple plans to make a direct connection to customer

Bold move to bypass carriers may spark faster upgrades and accessory sales, say analysts

Published Wed, Sep 23, 2015 · 09:50 PM
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Washington

IT'S not just another iPhone launch. This time, Apple is pushing not only a new device, but what it says is a new relationship with its customers.

By offering for the first time monthly instalment payments on direct sales and a new lease option for US customers, Apple is moving to help break the stranglehold of mobile carriers as it launches its new iPhones on Friday.

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