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With the new iPhone, Apple plans to make a direct connection to customer

Bold move to bypass carriers may spark faster upgrades and accessory sales, say analysts

SMART MOVE: Apple is seeking to spark new sales in a global smartphone market that is close to saturation, and that a better customer relationship can boost sales of other products and services, according to an analyst.


IT'S not just another iPhone launch. This time, Apple is pushing not only a new device, but what it says is a new relationship with its customers.

By offering for the first time monthly instalment payments on direct sales and a new lease option for US customers, Apple is