Yahoo cuts seven web magazines as part of cost-cutting efforts

[SAN FRANCISCO] Yahoo! Inc is shutting down seven of its digital magazines as part of Chief Executive Officer Marissa Mayer's effort to trim costs and get the Web company back to growth.

The magazines getting the ax include those focused on food, health, parenting, travel and autos, Martha Nelson, global editor-in-chief, wrote in a blog post on Wednesday. While the dedicated publications will be shuttered, the topics they covered will still be available via other Yahoo sites and services, she said. The new focus will be on four key areas, including news, sports, finance and lifestyle.

Ms Mayer is nixing products and services as part of the plan to streamline Yahoo, which was unveiled earlier this month and calls for a staff reduction of about 15 per cent and exiting older products for games and smart televisions.

"We know you come to Yahoo because of our distinct voice and unique blend of original content, aggregation and personalisation," Ms Nelson wrote. "We will be working to make Yahoo an even more essential part of your life."

BLOOMBERG