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Yummi Media inks exclusive deal with China cinema chain

Deal will allow China cinema-goers to watch movie trailers, play games and access rewards via Yummi's app

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Mr Simpson says Yummi's WeDong app allows brands, advertisers and content creators to engage and entertain audiences

Singapore

GOING to the movies will soon be a universally social and immersive experience, according to Alastair Simpson, chief executive officer of Singapore-based digital media company Yummi Media.

Yummi, which creates interactive content on mobile apps for cinema-goers to enjoy

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