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Yummi Media inks exclusive deal with China cinema chain

Deal will allow China cinema-goers to watch movie trailers, play games and access rewards via Yummi's app

Mr Simpson says Yummi's WeDong app allows brands, advertisers and content creators to engage and entertain audiences


GOING to the movies will soon be a universally social and immersive experience, according to Alastair Simpson, chief executive officer of Singapore-based digital media company Yummi Media.

Yummi, which creates interactive content on mobile apps for cinema-goers to enjoy