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Doyen of 'disruptive innovation'

Clayton Christensen talks about how newcomers disrupt an industry, creating jobs and growth, and what incumbents can do about it.

"We're surrounded by non-consumption. If you can see the world through a non-consumption lens, you'll find opportunities."

IN OUR furiously-paced world where once-iconic companies fall by the wayside and even disappear, entire industries are reinvented and countries lose their competitive mojo with frightening speed, probably the most compelling business idea is what has come to be called "disruptive innovation".

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