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The conservative banker

Maybank CEO Abdul Farid Alias explains why 'humanising financial services' best describes the bank's DNA.

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The real message that we want to communicate is that we matter to you. "If we don't, we should, and we want to matter to you, wherever you are in this region, and we will work hard to achieve that."

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MAYBANK'S group president and CEO, Abdul Farid Alias, does not come across as your typical boss of a big bank. The 49-year-old's boyish demeanour - further reinforced by a backpack slung over his shoulder as he walks into the room at The Ritz-Carlton Millenia Singapore for this interview -

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