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Age-segmented marketing may not work

Targeting seniors in an obvious way will turn away both young and old customers
Monday, July 28, 2014 - 06:00

Singapore CATERING to the silver-haired is not always something to shout about. The changes needed to make products more age-friendly and accessible may not be dramatic, said Kim Walker, chief executive officer of Silver Group, a business consultancy in the 50-plus market. It could be modifying

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