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App makers get set for Christmas Day rush

Dec 25 has become the most lucrative day of the year for mobile app developers, when people unwrap shiny new gadgets and load 'em up

Published Tue, Dec 24, 2013 · 10:00 PM
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San Francisco

WHEN Walt Disney Co began considering the best time to release an iPad version of its popular online kids game "Club Penguin" this year, only one date came to mind.

"It was all designed to lead up to Christmas," said Chris Heatherly, the head of Club Penguin. Disney anticipates getting about half of its yearly subscribers for the virtual-world game during the week of Christmas - and especially on the holiday itself. "It's definitely our prime time," he said.

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