Using digital investments to grow business
Companies need to properly focus these investments: survey
[SINGAPORE] After years of uncertainty coupled with a scaling back of investment, optimism is returning to global markets. Notably, such renewed confidence about growth comes at a time when businesses are being transformed by digital technology.
These were among the main findings of Accenture and the Economist Intelligence Unit's (EIU) new report, CEO Briefing 2014 - The Global Agenda: Competing in a Digital World, which also has found that businesses which are able to properly focus their digital business investments will be the ones to make the most of such growth.
The EIU surveyed 1,041 C-suite executives across 20 countries and 12 industries, including Singapore, during the last quarter of 2013. It sought their views on prospects for the global economy and they had bold ambitions for growth, the survey found.
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