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Airlines to mine customer data in marketing drive

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Airlines are waking up to the possibilities offered by the reams of customer data they have on file and will use this to make more targeted offers in the future, two of the world's largest carriers said.

Berlin

AIRLINES are waking up to the possibilities offered by the reams of customer data they have on file and will use this to make more targeted offers in the future, two of the world's largest carriers said.

"The airlines know so much more about individual customers, it's such

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