BMW launches first augmented reality dealerships
[FRANKFURT AM MAIN] BMW customers will be able to view the luxury carmaker's hybrid and electric BMWi cars with augmented reality technology in a world first for car dealerships from Thursday, the manufacturer said.
Using a smartphone, potential buyers can view and interact with a virtual car as if it were standing in front of them.
"In situations where the desired product isn't available on the spot, this visualisation is the next best thing," said BMW executive Andrea Castronovo.
The phones equipped with US giant Google's Tango technology produce a life-size 3D image of the vehicle overlaid on the environment visible through the camera.
Users can open doors, activate lights, or change the interior and exterior colour scheme at the touch of a button.
The pilot project will launch in selected dealerships across 11 of the biggest markets for the BMWi range, including Britain, China, Germany, Italy, Japan, and the US.
Once the test phase is over, BMW plans to make the application available via Google's Play app store - letting smartphone users conjure up a car wherever they are.
The BMW announcement comes as the giant annual Consumer Electronics Show (CES), a showcase for car technology in recent years, opens in Las Vegas on Thursday.
AFP
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Transport & Logistics
GM CEO Barra compensation fell 4% in 2023 to US$27.8 million
Boeing reports first revenue drop in 7 quarters as deliveries decline
Volkswagen to keep China market share stable as price war rages
COE quota for May-July up 2.7%; passenger car categories rise despite less cut-and-fill
Tesla profits tumble but shares rise on new vehicle plan
Volvo Cars see good demand this year after higher Q1 unit sales