BMW to rethink strategy with driverless vehicles

Frankfurt

GERMAN carmarker BMW is preparing to rethink its products, design and business models for the advent of driverless cars, a board member at the Bavarian company said on Tuesday. Peter Schwarzenbauer said the competitive advantage for premium carmakers will be rooted in their ability to offer a portfolio of transport options far beyond just selling a car.

The ability to hail an autonomous car instantaneously may lead to a convergence between business models being offered by taxi services, limousine rides and car …