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Car-pooling startup seeks profits from life in Japan's slow traffic lanes

Notteco targets long-distance travellers between cities and plans to raise 100m yen initially from individuals


STUCK in traffic heading out of Tokyo, Kohei Miwa noticed how few of the cars alongside him on the freeway were carrying passengers.

"It occurred to me that car-pooling would be one way to reduce traffic jams," said Mr Miwa, a 38-year-old former banker who worked at Goldman