Carmakers go the extra mile to meet tech-savvy young customers' needs
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Southfield, United States
CARMAKERS are becoming a familiar sight at tech shows, where they are rolling out new models to woo a generation of consumers who question the need for a car that only gets them from A to B.
At this week's Mobile World Congress in Barcelona, Ford Motor Co will unveil a new vehicle for Europe as well as in-cockpit technology, Volvo is showing off a keyless car and Mercedes-Benz Formula 1 driver Lewis Hamilton will appear on a panel with the president of chipmaker Qualcomm Inc.
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