Carmakers go the extra mile to meet tech-savvy young customers' needs

Southfield, United States

CARMAKERS are becoming a familiar sight at tech shows, where they are rolling out new models to woo a generation of consumers who question the need for a car that only gets them from A to B.

At this week's Mobile World Congress in Barcelona, Ford Motor Co will unveil a new vehicle for Europe as well as in-cockpit technology, Volvo is showing off a keyless car and Mercedes-Benz Formula 1 driver Lewis Hamilton will appear on a panel with the president of chipmaker Qualcomm Inc.

Eager to wi…