You are here

Chinese carmakers use Lexus playbook to go upscale amid rising incomes

With car sales surging, local manufacturers don't want to cede the higher-end demographic to foreign brands
Thursday, November 24, 2016 - 05:50

A 'Wey' brand WO1 ERD electric sports utility vehicle on display. The billionaire pedigree, and the hiring of executives from European brands such as Audi, may help the Chinese succeed.


CHEAP is no longer chic for China's carmakers.

As more consumers aspire to buy cars and SUVs with some cachet, domestic companies want to shed their reputations as mass-market rides and go upscale with them. Great Wall Motor Co and Geely Automobile Holdings Ltd are

Market voices on:

Pair your daily business read with the perfect cup of espresso.

Subscribe to The Business Times today to receive your very own Nespresso Inissia coffee machine worth $188.

Find out more at

Powered by GET.comGetCom