Cruising to success

FIFTY or so years ago, when the impending end of traditional long-distance passenger liner was starting to become obvious, Ted Arison experimented with low-cost Caribbean cruises for the American market, using converted ferries.

Eventually, of course, he founded Carnival Corporation which, through its subsidiaries, now runs the world's largest cruising operation. But even Mr Arison would probably have been surprised by the extent to which cruising has grown into a massive industry in its own right.

Just how big cruising has become is set out clearly in Seatrade's newly published Whitepaper: The Future of Cruise Ships. Its key messa…