Delta, American vie for business travellers in NY-London route

[ATLANTA] Delta Air Lines has been making inroads in the dogfight over the lucrative market for business travel between New York and London, but the newly merged American Airlines Group is fighting back.

Delta is hoping to attract customers through its new partnership with Virgin Atlantic, known for its high-tech and non-traditional approach to flying, and its own boosted profile in New York, where it expanded flights and renovated terminals. Now under new management, American is trying to bounce back from years of under-investment and market share losses, drawing from its recent merger with US Airways.

The New York-London route is popular with Wall Street executives who are willing to pay for the priciest seats and who often travel at the last minute. Eager for their business, airlines are using their best planes on the route and investing in upgrades such as satellite Wi-Fi and seats that turn into flat beds.