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Ferrari's luxury ambitions face reset as Prada hits the skids

Wednesday, April 20, 2016 - 05:50

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The new board of Ferrari directors must address the challenge of pouring resources into its bread-and-butter cars, maintaining the pricey presence in F1 racing and extending the brand into more high-end products, all without the financial muscle of a strong parent company.

Milan

FERRARI NV's ambition to compete with luxury-goods brands like Hermes or Prada has failed to make headway in the six months since its initial public offering, raising pressure on the new board to reset the sports-car maker's strategy.

Scepticism over the company's prospects

sentifi.com

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