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Ford expands Alexa use, heating up car personal assistant battle

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Ford plans to have 10 million vehicles in North America and 20 million globally equipped with embedded modems by 2020.

Las Vegas

FORD Motor Co is expanding the use of Amazon.com Inc's Alexa personal assistant in its vehicles to allow drivers to talk to their cars - demanding anything from a nearby cheeseburger to a weather forecast - marking a leap by the Detroit carmaker to incorporate a technology

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