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Ford sniffs out an edge in China car market

The Chinese consumer does not like the smell of a new car, reflecting a wider concern about chemicals, pollution

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A Ford golden nose at work at the Nanjing research plant. As one tester puts it: "We have to have very healthy habits; we can't smoke, we can't drink."

Nanjing, China

WHILE Western drivers like the "new car" smell fresh off the production line, the Chinese would rather their cars didn't smell of anything - a cultural divide that's testing car makers seeking an edge to revive sales in the world's biggest car market.

At Ford Motor

sentifi.com

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