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German car-share boom makes luxury marques available to young drivers

Getting young drivers hooked on luxury cars is one reason that car makers such as BMW have developed car sharing schemes.


IF Hamburg architect Oliver Kienzler had to buy just one car for his growing family, it would be a sensible Skoda station wagon. Instead, he has an entire fleet of BMWs at his disposal.

He is part of a wave of urban German drivers who could afford to own vehicles but are