You are here

India's Ola ties up with BMW for luxury cabs segment

Monday, October 24, 2016 - 19:30

37-39380981 - 09_08_2016 - UBER-INDIA_OLA.jpg
Indian ride-sharing service Ola has partnered with German carmaker BMW to strengthen its luxury mobility segment, the app-based taxi aggregator said on Monday.

[MUMBAI] Indian ride-sharing service Ola has partnered with German carmaker BMW to strengthen its luxury mobility segment, the app-based taxi aggregator said on Monday.

The tie-up will allow Ola cab operators to avail cheaper credit to buy BMW cars, receive after-sales support and guaranteed buyback, Ola said in a statement.

BMW-certified instructors will also train drivers about auto safety systems and technology, the statement said.

The agreement follows Ola's partnership, announced last month, with India's top SUV maker, Mahindra & Mahindra .

BMW joins the ranks of other global automakers such as Volkswagen, Toyota Motor Corp and General Motors, which have all signed tie-ups with ride-sharing companies to guard against a shift in consumer choice away from vehicle ownership.

REUTERS

sentifi.com

Market voices on:

Nespresso
Pair your daily business read with the perfect cup of espresso.

Subscribe to The Business Times today to receive your very own Nespresso Inissia coffee machine worth $188.

Find out more at btsub.sg/btdeal

Powered by GET.comGetCom