India's Tata mulls renaming 'Zica' car as virus spreads
[NEW DELHI] Indian carmaker Tata Motors is considering changing the name of its new Zica hatchback as global panic mounts over an outbreak of the identical-sounding Zika virus, the company said Tuesday.
Tata Motors has in recent weeks been heavily promoting the small Zica - or "zippy car" - with a marketing campaign starring Barcelona footballer Lionel Messi.
But its launch comes at an unfortunate time, with the mosquito-borne Zika virus spreading rapidly through Latin America, where it has been blamed for a surge in brain-damaged babies.
"We are evaluating the whole situation. No decision has been made yet," Minari Shah, head of corporate communications at Tata Motors in Mumbai, told AFP.
The car is due to go on show at India's Auto Expo 2016, which opens its doors in the capital New Delhi this week.
The World Health Organization on Monday declared an international health emergency over the Zika virus.
It said the virus was "strongly suspected" to be linked to a large number of babies born with microcephaly, or abnormally small heads.
Brazil has warned pregnant women to stay away from the Olympics, which open in August in Rio de Janeiro.
AFP
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Transport & Logistics
China's largest auto show displays all-electric future, local brands dominate
Toyota hits record annual output, sales on robust demand
Nissan, Mazda roll out new models for China as they aim for comeback
VinFast chief plans to invest US$1 billion more from his fortune in EV maker
XPeng CEO says its software, AI upgrades to enter ‘super fast cycle’
Swedish manufacturer is latest to offer electric pleasure craft in Singapore