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Lavish car launches worth it, say luxury brands

Wednesday, April 5, 2017 - 05:50

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The Porsche Panamera was unveiled at Marina Bay Sands Expo and Convention Centre (above); dinner with wine and beer was served at the event, which included an aerial ballet performance and a violin quartet.

BT_20170405_SELAUNCH5MQ1S_2824284.jpg
The Porsche Panamera was unveiled at Marina Bay Sands Expo and Convention Centre; dinner with wine and beer was served at the event, which included an aerial ballet performance and a violin quartet.

BT_20170405_SELAUNCH5MQ1S_2824284.jpg
The most elaborate affair would have to be the introduction of the new BMW 5 Series executive sedan; several waves of more than 4,000 customers and prospects were entertained over three days, each with a "theatrical show of five acts".

Singapore

SEVERAL luxury car launches stood out last month, not only for being different but for their big budgets, which their organisers say were well worth the expense.

The most recent was the introduction of the Porsche Panamera at Marina Bay Sands Expo and Convention Centre.

sentifi.com

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