Luxury or bust for foreign automakers in Japan
Prestige foreign brands enjoy a strong following among the Japanese
DeeperDive is a beta AI feature. Refer to full articles for the facts.
Tokyo
TOKYO businessman Randal Furudera isn't about to swap his German-made BMW M5 for a "boring" Japanese car, although he'll give them some grudging respect for their ho-hum dependability.
Deep-pocketed buyers like Furudera are driving sales in Japan of high-end foreign brands, which dominate the niche sector in a car market long seen as all but shuttered to overseas automakers.
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