Mercedes to fit C-Class with hybrid plug-in tech
Move is part of strategy to win back buyers from rivals BMW and Audi
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Frankfurt
MERCEDES-BENZ is putting a plug-in hybrid drivetrain into a luxury mid-size sedan for the first time in an effort to outflank BMW AG's 3-Series on fuel efficiency.
Mercedes's best-selling C-Class will get plug-in technology first made available last year in the company's aristocratic S-Class. After a debut this week at the Detroit motor show, the newest C-Class is scheduled to go on sale in Europe in March and reach the US in September.
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