Millennials becoming less keen on owning cars

Tokyo

WHEN Toyota Motor looked to the future at the turn of the millennium and aimed its new, edgy Scion small-car brand at 20-somethings, it could not have guessed that the model would be dead after just 12 years.

In killing off the brand last week, the Japanese company was responding to the changing habits of millennials - those born in the 1980s, 90s and 2000s - who are reshaping the traditional model of car ownership.