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Millennials becoming less keen on owning cars

Thursday, February 11, 2016 - 05:50

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In 2010, Toyota launched its small-car brand Scion, aiming it at 20-somethings, hoping they would move on to owning other Toyota models later. But Uber has nudged these millennials towards ride-sharing or car-hailing services; some say they don't need cars, and others say they can't afford them.

Tokyo

WHEN Toyota Motor looked to the future at the turn of the millennium and aimed its new, edgy Scion small-car brand at 20-somethings, it could not have guessed that the model would be dead after just 12 years.

In killing off the brand last week, the Japanese company was

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