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Scale of VW's crisis makes it a particularly unusual case

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"It's unprecedented in terms of the cross-national scope of it, the degree of the problems," said Irving Schenkler, a professor and crisis management specialist at New York University.

New York

SOMEDAY, Volkswagen's emissions cheating scandal will be studied in crisis communications textbooks. And not in a good way.

"There was something like a tsunami," said Hans-Gerd Bode, Volks-wagen's communications chief since September. "Thousands of calls and e-mails coming

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