SIA back in hangar for strategic MRO
Efforts include US$325m cabin upgrades, intensified codeshares, premium economy seats, new JVs and turning around weak units
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Singapore
IT'S tough being Singapore Airlines (SIA). Faced with arguably one of its most trying periods yet, SIA has its work cut out to position itself on a stronger footing for the long-haul, and its efforts may take time to bear fruit, analysts say.
The group - which has never turned in a full year loss in over 40 years of operations - faces a new playing field these days, with rival carriers nipping at its heels and budget carriers stealing market share.
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