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SIA launches HighFlyer corporate programme aimed at SMEs

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Singapore Airlines (SIA) has launched a new loyalty programme that is aimed at benefiting smaller companies and their employees at the same time.

SINGAPORE Airlines (SIA) has launched a new loyalty programme that is aimed at benefiting smaller companies and their employees at the same time.

The HighFlyer programme, launched on June 2, lets corporates earn points while their employees will continue to chalk up KrisFlyer miles in its frequent flyer programme, SIA said in a Tuesday release.

SIA said that there is no minimum annual travel spend required of corporates that sign up for HighFlyer, unlike the S$50,000 requirement that will qualify companies for its Corporate Travel Programme which gives corporate fares and additional benefits to companies.

Under HighFlyer, corporates earn five HighFlyer points for every S$1 spent on tickets booked through SIA's corporate booking platform, or an appointed travel agent.

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They have the flexibility of choosing how and when to use the points earned, with the option to offset future ticket purchases partially or in full for flights on SIA or SilkAir.

Corporates that reach a stipulated annual spend will have a choice of transferring to the Corporate Travel Programme.

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