SilkAir inks S$2m MOU to boost travel into Singapore

Singapore

AGAINST a backdrop of softer visitor arrivals, SilkAir has signed a S$2 million memorandum of understanding (MOU) with global travel distributor GTA to work together on marketing efforts aimed at driving traffic to Singapore.

Daryl Lee, GTA's regional vice-president of sales and marketing for the Asia-Pacific, the Middle East and Africa, noted that with increasing competition from neighbouring destinations, visitors to Singapore had fallen …