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Tata aims to restore Jaguar's cachet in US

India carmaker introduces new models, renews commitment to compete with luxury heavyweights

Published Fri, Sep 4, 2015 · 09:50 PM
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Detroit

WHEN Tata Motors acquired the Jaguar and Land Rover brands in 2008, the deal added a new twist to the rapid globalisation of the car industry.

It raised an intriguing question: Could a fledgling Indian carmaker, albeit one with a huge parent company, make British luxury sedans and sport utility vehicles for sale primarily to wealthy, and discriminating, American consumers?

The answer, so far, has been y…

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