US airlines try and fail to increase fares as fuel costs jump
A fast-growing supply of seats will be a headwind for carriers' efforts to raise ticket prices
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Atlanta
US airlines are asking shareholders to believe they can raise ticket prices while ramping up the supply of seats. To Wall Street, that sounds like a fairy tale. Six attempts at broad-based fare increases have failed in the last two months, most recently a bid by Delta Air Lines Inc.
The last successful widespread price hike was Oct 10, said JPMorgan Chase & Co analyst Jamie Baker, even as oil prices rebounded from a three-year slump.
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