VW aims to cater to local tastes in US turnaround plan

Detroit

VOLKSWAGEN'S (VW) latest push to become more than just a niche player in the United States builds on a truism the German carmaker has long ignored: tune in to US customers.

VW is aiming for leadership in global auto markets, backed by timely expansions in China and Latin America as well as its dominance in Europe. But it keeps struggling in North America.