VW starts journey to win back Americans
Company executives trying to win back consumers at the annual Detroit auto show and, later this week, persuading regulators that VW has found a way to fix the problem
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Detroit
EVER since Volkswagen admitted in September to cheating on diesel emissions tests in the United States, its sales and grand plans for growth in the US market have nose-dived dramatically.
Now, executives of the German carmaker are embarking on what is perhaps the ultimate hard sell - trying to win back consumers at the annual Detroit auto show and, later this week, persuading regulators that VW has found a way to fix the problem.
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