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Want to escape Sao Paulo's traffic? Take a 30 km flying taxi trip for US$150

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A new app has opened the sky to commuters in Sao Paulo such as Mr Boyde - Voom, a helicopter taxi service that charges according to distance and the passenger's weight. A new venture launched in April by Europe's Airbus, Voom has taken a page out of Uber's marketing manual offering competitive prices.

Sao Paulo

WHILE Uber has changed ground transport in many cities, Sao Paulo's infernal traffic jams have sparked a new app that opens the sky to commuters: Voom, a helicopter taxi service that charges according to distance and the passenger's weight.

It's a godsend for those in a

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