You are here

With makeover of luxury Acura, Honda aims for brand survival, China revival

Monday, January 11, 2016 - 05:50

Mr Hachigo speaking during a presentation at the Tokyo Motor Show last October. Reviving the Acura crossover sport utility vehicle is one of the biggest challenges the Honda CEO faces.


AS PART of a broader makeover, and even the survival, of its stalled luxury Acura brand, Japan's Honda Motor Co will launch a new small crossover sport utility vehicle this year in China to compete with BMW and Audi in the world's biggest car market, two individuals closely

Market voices on:

Pair your daily business read with the perfect cup of espresso.

Subscribe to The Business Times today to receive your very own Nespresso Inissia coffee machine worth $188.

Find out more at

Powered by GET.comGetCom