You are here

With makeover of luxury Acura, Honda aims for brand survival, China revival

Monday, January 11, 2016 - 05:50
BT_20160111_DNACURA11_2059303.jpg
Mr Hachigo speaking during a presentation at the Tokyo Motor Show last October. Reviving the Acura crossover sport utility vehicle is one of the biggest challenges the Honda CEO faces.

Beijing

AS PART of a broader makeover, and even the survival, of its stalled luxury Acura brand, Japan's Honda Motor Co will launch a new small crossover sport utility vehicle this year in China to compete with BMW and Audi in the world's biggest car market, two individuals closely