Top enabler of change

THIS WEEK'S TOPIC: In what ways has your organisation used artificial intelligence? How else are you looking to tap AI in the future?

Audrey Kuah Managing Director Dentsu Aegis Network Global Data Innovation Centre

DENTSU Aegis Network's use of AI is in marketing effectiveness, creativity and strategic marketing planning. With effectiveness now on red alert with CMOs, the ability to tap AI to identify what worked and where it has worked is critical.