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An off-the-rack Rolls is not good enough

Buyers now want the exclusivity of custom-tailored limited-production sedans.

FASHION STATEMENT: Rolls-Royce's Inspired by Fashion edition of its Wraith will set a jet-setter back by at least US$350,000, depending on options.

IN the rarefied world of ultraluxury cars, buyers can already own some of the most lavish vehicles on the planet.

But these days, just owning a Rolls-Royce or a Bentley is not enough. Now, buyers are looking for even more exclusivity, and carmakers are more than happy to serve them,