YOU'VE heard of wine investing. Now consider yet another investment of passion - whisky.
Rising affluence in Asia is whetting appetite for high-end whisky for collection, personal consumption or as an alternative investment.
Sensing an opportunity, Diageo, the world's largest alcohol beverage company, has rolled out a number of initiatives. It has for instance hosted a number of private client events in Singapore at its "Johnnie Walker House", a suite with a view of the Singapore River.
Clients may invest in a "Cask of Distinction", a programme where Diageo releases single malt Scotch whiskies which are deemed to be unique and rare. The cask is made available for purchase before bottling, while...
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