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Whisky investment: rare bottles soar but watch the risks (Amended)

Diageo rolls out initiatives that include private client events at its 'Johnnie Walker House' and the 'Cask of Distinction' investment programme.

NOSE FOR THE JOB: Clients may also tap the expertise of a master blender flown in from Scotland, who can create a signature blend to suit their tastes. Picture is of Jim Beveridge, Johnnie Walker master blender.

YOU'VE heard of wine investing. Now consider yet another investment of passion - whisky.

Rising affluence in Asia is whetting appetite for high-end whisky for collection, personal consumption or as an alternative investment.

Sensing an opportunity, Diageo, the world's largest