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High art & craft

As the most successful brands in the world cater more than ever to society's uppermost echelons, Louis Vuitton's CEO explains a strategy of hyper-exclusivity and craftsmanship to drive astronomical sales. By May Yip

MICHAEL Burke may head one of the world's largest luxury brands, but he is as obsessed over the intricacies of an It bag as he is about sustaining the growth of a multi-million dollar fashion empire. The Louis Vuitton CEO, who was in town for the launch of the brand's fifth high jewellery