Edwin Low | SINGAPORE ICONS

WHEN it comes to recognisable homeware items, Japan has brands such as Muji and Yu Nakagawa, Hong Kong has Goods of Desire and Malaysia has Royal Selangor. But Singapore? Nothing comes to mind. "I'm jealous that other countries have their own brands, but we have none," says Edwin Low, designer and founder of Supermama.

Mr Low, 34, hopes to change that with Singapore Icons, a collection of porcelain ware, with the intent to identify new Singapore icons as alternatives to the Merlion.