Netting the top spot
To fete Pioneer Seafood restaurant's 35th year, former chicken farmer and septuagenarian restaurateur Lee Choon Huat shares his secret to longevity in the fickle F&B business. By Debbie Yong
WILD caught, hormone-free and homemade. Long before these became trendy catchphrases tagged onto restaurant menus, Pioneer Seafood was already well ahead of the pack. That's because Lee Choon Huat, the 75-year-old proprietor of the 35-year-old Chinese restaurant in Tuas has his roots deep in the fish trade. Having lived in the area since its days as a sleepy fisherman's village, he swears by only eating - and serving - the freshest catch daily, because that's what he's used to.
"Ours was the only Chinese family in a Malay kampung of fishermen. My brothers and I helped out with my mother's fish trading…
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