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Thinking out of the box

Tupperware is not just about plastic storage boxes. The company has come up with many other innovative products as well. By Tay Suan Chiang

Published Fri, Mar 7, 2014 · 10:00 PM
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SAY Tupperware, and the super handy, plastic storage boxes come to mind. But the American brand has been producing a lot more than that to keep up with the needs of a modern kitchen.

According to Jan-Hendrik de Groote, vice president of global design at Tupperware, a new product is launched each week worldwide.

Some of its new products include the Steam It, a plastic steamer that is inspired by its bamboo cousin, but with added benefits such as a steaming surface that is ridged to prevent food from sticking and an optimum number of holes for more efficient cooking and slower evaporation. It retails for $24.90.

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