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The retail investor has to do serious work if he is to go up against the pros

Published Sun, Mar 13, 2016 · 09:50 PM
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A WEEK or two ago, I found myself in JCube, the Jurong East mall that had suffered in the past year because of competition from nearby malls.

JCube is notable for its ice-skating rink on the third floor and cinema on its fourth floor. Apart from these two places, the two floors are usually quiet. Shops that opened there have come and gone.

Yet one on the fourth floor stood out. I noticed long queues by the Kentucky Fried Chicken (KFC) outlet. They, obviously, didn't have a problem with visitors.

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