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Be bold in pursuing your passion

Simpliflying CEO Shashank Nigam says risk is only dangerous when you do not know what you are doing.

Mr Nigam's insights on airline branding: "With a can of Coke, your brand engagement is two minutes. With Starbucks, it's 20 minutes to an hour. With an airline, it can be anywhere from two to 24 hours depending on how long your flight is. Their respective branding methods are therefore not interchangeable."

ARMED with just seven employees, Shashank Nigam commands one of the largest airline branding consultancy firms in the world: Simpliflying.

Today, Simpliflying works with over 75 brands around the world, making it one of the most successful aviation branding consultancy firms globally.