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Crowdfunding: exciting tool for start-ups

The crowdfunding phenomenon is rapidly evolving and will change the startup landscape in positive ways, writes TOM STRODTBECK

Great start: Musician Neil Young, founder and chairman of PonoMusic (left) and CEO John Hamm, at the South By Southwest Interactive Festival in Austin, Texas, last month. Within 24 hours of his Kickstarter campaign, Mr Young raised US$1m in pledges - PHOTO: BLOOMBERG

THIS year, at the SXSW (South by Southwest) film, interactive and music festival in Austin, Texas, legendary rocker Neil Young spoke to a few hundred people, where he introduced the crowd to a new music player, Pono. Pono, described by another legendary rocker Trent Reznor as looking "like a