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Insurance no easy sell - there's an image problem
Published Sun, May 29, 2016 · 09:50 PM
DO YOU have a minute to talk about your death? It isn't easy to sell life insurance.
Investing in a mutual fund, you feel like you're saving money. Purchasing insurance, you feel like you're spending it.
"It's not a pleasant thing to buy," said John Schlifske, chief executive officer of Northwestern Mutual Life Insurance Co, the second-largest US seller of life insurance by premiums. "There's no immediate gratification."
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