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The booming business in behavioural finance

Financial apps have interesting ideas on nudging people's behaviours in the right direction, but are still unproven, says BEN STEVERMAN
Monday, April 21, 2014 - 06:00
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Decision helper: To help users follow through on their good intentions, a raft of financial apps and online investing websites use a mix of encouragement, nagging, incentives and design; Mint.com might let you know you're paying 167 per cent more for car insurance than people like you typically do

IT'S hard to find a place today where concepts of behavioural finance aren't being applied to real-world situations. From London to Washington to Sydney, governments are experimenting with the psychology of decision-making and trying to "nudge" citizens towards better behaviours, whether that