South-east Asian merchants embracing livestream sales
THE use of livestreaming to sell products has ballooned in South-east Asia this year, according to a survey of regional businesses.
That's even as e-commerce gross merchandise value (GMV) rose to US$1.3 million in the second quarter of 2020, among the more than 1,000 sellers polled in four key markets.
Their GMV for that period was more than five times the US$237,000 in the first three months, the industry data from Taiwanese artificial intelligence startup iKala showed.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Asean
Microsoft bets big on South-east Asia, pledges billions in AI and cloud investments
Magnitude 6.0 quake strikes Philippines, aftershocks and damage expected
Indonesia central bank says SRBI auction will be held twice a week to attract more inflow
Thai police raid illegal bitcoin mining operation
Thailand’s April inflation rises slightly, first time in 7 months
Myanmar junta bans men from applying to work abroad: statement