Luxury Watches Go Online
Buy your favourite timepiece with a click of the mouse
AFTER DRAGGING THEIR feet to enter the digital world, it took a pandemic to tip luxury watch brands over the threshold into the realm of e-commerce.
Last month, as Covid-19-related lockdowns continued to curb foot traffic to physical stores, IWC unveiled its "virtual reality boutique" in Singapore, while Bulgari also introduced its online store here and in eight other countries.
In April, after the forced postponement of the mega Watches and Wonders exhibition in Geneva to 2021, its organisers awoke to the fact that the show could still go on virtually.
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Lifestyle
Former Zouk morphs into mod-Asian Jiak Kim House, serving laksa pasta and mushroom bak kut teh
Massimo Bottura lends star power to pizza and pasta at Torno Subito
Victor Liong pairs Aussie and Asian food with mixed results at Artyzen’s Quenino restaurant
If Jay Chou likes Ju Xing’s zi char, you might too
Mod-Sin cooking izakaya style at Focal
What the fish? Diving for flavour at Fysh – Aussie chef Josh Niland’s Singapore debut